- to guide your team’s social media tactics to do more of what’s working✔
- to provide colleagues with relevant content to publish with the compose box
- to demonstrate the ROI of your social media efforts to more senior leadership in your company✔
- to provide more accurate geo-location search results in your streams
- to supply colleagues with data required for bulk uploader entries
Answer for this Question is “to guide your team’s social media tactics to do more of what’s working and to demonstrate the ROI of your social media efforts to more senior leadership in your company“
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