Search Ads 360 Basics Assessment Answers [2020 – Updated]

Exam Name: Search Ads 360 Basics Assessment

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Search Ads 360 Basics Assessment Answer

  1. What Goal Does A Bid Strategy Use To Optimize Bids?
  2. Bid Strategies Can Find The Most Opportunities Under Which Condition?
  3. What Are The Three Types Of Attribution Models You Can Choose To Build In Search Ads 360?
  4. A Client Wants To Track Conversions Based On The Number Of Sales. What Type Of Floodlight Tag Can Track This?
  5. What Added Benefits Does The Data Studio Integration In Search Ads 360 Provide Over Using Executive Reports?
  6. What Is The New Name For Google’s DoubleClick Suite?
  7. What Would You Do First To Report On Data For Your “Thank You Page” Floodlight Activity?
  8. What Information Can A Floodlight Tag Track Using Custom Variables?
  9. What Is One Advantage Of Using Search Ads 360 To Manage Multiple Large And Complex Campaigns?
  10. What Are The Three Types Of Attribution Models You Can Choose To Build In Search Ads 360?
  11. Both Jenny and Jonathan can edit everything in all advertisers. However, Jonathan will not be able to add or remove users, engine accounts, or view the Advertiser settings sections, which includes Floodlight settings.
  12. What Is The New Name For DoubleClick Search?
  13. Jorge Wants To Examine Performance By Device Type To Compare Conversions Between Desktop, Mobile, And Tablet. How Would He View This Information In The Performance Dashboard?
  14. Ali Uses Spreadsheets To Track His Clients’ Budgets, Manually Calculate Trends, And Implement Formulas To Work Out Target Spend. He Also Uses Them To Create The Daily Budget Reports That He Attaches In Emails To His Team. How Can Search Ads 360 Make Ali’s Task Simpler?
  15. Ali can use the Budget Management feature to create budget groups, so he can specify a budget target and the ROI, number of conversions, or revenue target he’d like to hit with that budget. He can also use the in-built reporting feature to track performance relative to spend.
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