Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do?

  • Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them.
  • Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person.
  • End the call as quickly as possible because there’s no reason to spend time talking to junior employees.
  • Ask to talk to their supervisor and see if you can qualify that person as a lead.

Answer for this Question

Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person.

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